Marc Worth
Crowdfunding
Entrepreneurship

Crowdfunding: 3 lesser-known benefits of raising funds from your community

By On September 19, 2017

Crowdfunding is a growing route to raise capital for businesses big and small. Typically, crowdfunding works by money being exchanged for some reward, usually a product or gift, but also equity in the case… Read More

andre-hunter-62014
Entrepreneurship

The advantages of following your passion

By On September 8, 2017

There is a lot written about the value of following your passions. There is also a lot written about how following your passions can be a bit overemphasised. I think there is… Read More

olu-eletu-13086
Entrepreneurship

Understanding and using CLV and CAC to optimise your business

By On August 30, 2017

An essential set of information that you will need to ensure that your business is sustainably profitable is customer lifetime value (CLV) and customer acquisition cost (CAC). Focusing on this will help… Read More

nik-macmillan-280300
Entrepreneurship

Getting your customer persona right through qualitative data

By On August 15, 2017

Many entrepreneurs have made the mistake of creating a customer persona solely from their imagination and personal opinion. Of course, creativity and experiences will prove useful in creating a customer persona, however,… Read More

Virtual Reality
Technology

From gaming to training: What will virtual reality look like 10 years from now?

By On August 10, 2017

Virtual reality (VR) is a fascinating technology that is rapidly developing and receiving increasing interest among the gaming community. A great thing about the gaming industry is that it can give growing… Read More

Design Thinking
Creativity

Use design thinking to see problems as opportunities

By On August 4, 2017

One of the main drivers of entrepreneurship is the desire to fix the problems we see in the world. Of course, there is a perception of glamor, and a hope for riches… Read More

Investors
Entrepreneurship

Venture capital resources: Make fundraising easier by screening investors

By On August 2, 2017

Finding capital is a stressful aspect of launching and running a startup. Fortunately, there are people out there who have made it their mission to make the venture world a bit easier… Read More

Entrepreneurship
Entrepreneurship

3 tips for first-time entrepreneurs

By On July 18, 2017

After having had some good discussions at Unbound London, I think it is good to look at some of the struggles an entrepreneur goes through in order to bring their dream to fruition… Read More

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Entrepreneurship

How to take a holiday if you’re an entrepreneur

By On July 10, 2017

The Summer holidays are here. All across the country people are jetting off in search of sun, sea, adventure and relaxation. However, for entrepreneurs, taking a holiday seems like a terrifying thought.… Read More

brands and diversity
Entrepreneurship

Generational attitudes to diversity are changing – what does this mean for brands?

By On July 3, 2017

I don’t need to tell you that attitudes towards gender, sexuality, race, body positivity and other core social themes are shifting dramatically. You need only look to the many major brands co-opting… Read More