Strategic focus is key in business. The ability to see the big picture and steer your company as a whole is essential to effective leadership.
On of the most important parts of business strategy is cohesion. Each choice you make should be complementary to your other actions. By this, I mean that actions your business takes should make your other actions more effective.
Problems arise when actions are taken that create opposing momentum. It is akin to driving a car while applying the brakes and pressing down on the accelerator at the same time. The car simply will not do well. It is the same with business, except in business there are more choices and variables, which is what makes leading a business so fun and so challenging. Often, turning down opportunities will be in a company’s best interest due to the bigger picture, even if the opportunity looks appealing on its own.
A few tips to follow:
Never lose site of the big picture. An action taken may look foolish in isolation, but in the larger context could yield long-term advantages that outweigh the disadvantages.
Ensure that your actions are reversible, then don’t hesitate to reverse the action if needed. Many actions can be undone, and it is a generally good practice to ensure you can always change course. In the animal kingdom, mobility is life and immobility is death. It’s the same in business.
Have backup options. This will ensure that you never have too much pressure on one course of action. Of course, you may desperately want it to succeed, but having backup options removes you from feeling like you have your back against a wall, and will put you in a better position for negotiations.
These tips are very top line, but that is what strategy is about: topline decisions that make tactical objectives easier to achieve. Look strategically at your business and see how you can put yourself in a position that minimises opposing momentum in your business and maximises your cohesion of action.